Shantanu Guha

Promoted from Lead, Digital Strategy

Client-facing digital and omnichannel marketing strategy for global healthcare brands including Takeda, Janssen, Amgen, Merck and Incyte, across Emerging Markets, Oceania, JAPAC, Europe and the US.

Strategy & client advisory

• Digital strategy consultant to Takeda Oceania on brand launch plans, market segmentation, data insights and omnichannel execution.
• Built brand positioning, go-to-market and omnichannel plans with clients across the Middle East, Africa, South-East Asia and Central & Eastern Europe, balancing global brand priorities with local market realities.
• Run customer-journey and campaign-planning workshops with brand, commercial, medical, regulatory and market-access teams to agree objectives, segments, content flows, channel mix and KPIs.
• Shaped go-to-market strategy for AI-driven healthcare initiatives and led change management on digital transformation programmes.
• Primary and secondary market research and competitive landscape analysis to inform regional and country plans.

Campaigns & marketing operations

• End-to-end journey orchestration on Salesforce Marketing Cloud for commercial and medical content: automated workflows, dissemination calendars, asset status, metadata and channel readiness across Veeva, websites, events and third-party platforms.
• Advised clients on martech platforms including SFMC, Eloqua and Veeva CRM, and integrated them into campaign workflows.
• Optimised multi-touchpoint email programmes through segmentation, A/B testing, content structure and send timing: open rates up 10%, bounce rates down 12%.
• Built and maintain the Omnichannel Design Toolkit, a shared set of journey templates and KPI definitions used across engagements.

Measurement & governance

• Defined campaign metrics and worked with data science teams on cross-channel tagging for consistent attribution.
• Analyse cross-market campaign performance to judge channel and content effectiveness and feed optimisation.
• Own MLR review workflows and keep channel operations compliant with non-promotional, privacy, consent and local-market rules.

Leadership & commercial impact

• Lead cross-functional teams of designers, developers, SFMC and Eloqua specialists, medical writers and QA analysts on accounts worth more than $2M.
• Generated about $400K in incremental revenue through consultative upsell beyond the original scope.
• Mentored a Senior Planning Executive, and run training for clients, agencies and vendors to drive adoption of new tools and practices.

Strategic and digital marketing advisory for digital health, consumer and SME clients, from research through to media plans and production.

What I did

• Ran research-led advisory for digital health and consumer clients, reshaping their go-to-market approach to drive revenue growth.
• Created multichannel digital strategies, content strategies and operating procedures for SMEs.
• Assessed media needs and executed media plans against client objectives.
• Wrote proposals, managed projects and produced the manuals and documentation needed to implement recommendations.
• Led in-house and third-party partners: graphic designers, editors, production houses, printers, video producers and event organisers.

Joined as an intern, offered a full-time role

Growth and digital marketing for a Singapore e-commerce marketplace: social, paid, email, loyalty, vendor acquisition and a full rebrand.

Campaigns & media

• Ran 20+ social media campaigns plus 10+ PPC and email campaigns on a SGD 10,000 monthly media budget, lifting customer engagement by 30%.
• Negotiated OOH, digital and print investments with local agencies.
• Measured every campaign against ROI and KPIs and recommended revised plans.

Growth programmes

• Designed the framework for a new loyalty and referral programme and helped implement it: traction up 50%.
• Onboarded 80+ vendors onto the platform through one-to-one visits and presentations.
• Built value-demonstration pitches for Singapore's digitisation programme to secure government tie-ups; worked cross-functionally on Dei's SME digitalisation project, generating 12 sales leads.

Brand & product

• Worked with a branding agency on the rebrand and with UI/UX teams on the new website and app; curated imagery and product categorisation.
• Rewrote internal campaign workflows and procedures, cutting campaign problems by 15%.

Crisis campaign

• Led a team of six on an emergency Covid-19 campaign for blue-collar workers: product sourcing, an app and an emergency-contact social forum.

Research, content strategy and social for agency clients including Singapore Airlines, Hilton and Singapore Tourism.

What I did

• Ran competitive analysis for four companies across airline (Singapore Airlines), finance, hospitality and tourism (Hilton, Singapore Tourism) to shape advertising content with their marketing teams.
• Researched business options and strategies for 5+ clients.
• Managed social media for two institutional clients, growing engagement by 80% using insights from the data team.
• Built client calendars, performance reports and strategy pitch presentations.

Co-founded a digital marketing studio building brand stories, content and paid social for small businesses and start-ups.

What I did

• Worked with 40+ SMEs and start-ups to design cost-effective marketing that grew their brand presence.
• Ran content ideation, design and social campaigns on Google and Facebook ad platforms.
• Was the primary point of contact and strategic adviser for every client account.
• Reviewed clients' processes, records and role definitions to recommend operational changes.

Taught visual effects and ran the branch's marketing: social, website, go-to-market materials and enrolment drives.

Marketing

• Ran the branch's digital and social media and built its website: social engagement up 30% and 100+ leads in two months.
• Planned and produced go-to-market materials and thought-leadership publications to attract corporate clients.
• Ran enrolment events and one-to-one counselling, growing enrolments by 60%.

Teaching

• Coached 100+ students in Photoshop, After Effects, Premiere, 3ds Max, Maya, Nuke and Fusion.
• Prepared 60 students for studio interviews; 35+ were placed at studios including Red Chillies, VFX Wala and Maya Studios.

Co-founded an events business: pitched, sold, marketed and delivered events end to end.

What I did

• Wrote and presented client pitches that brought in more than ₹20 lakh in revenue.
• Delivered 60+ events end to end, from concept to post-event evaluation.
• Led event marketing across ATL and BTL, online and offline, to drive attendance and engagement.
• Managed budgets and timelines, and negotiated vendor contracts for venues, catering, AV and transport.
• Led in-house and third-party teams of designers, planners and social media executives, and ran on-site operations.